Free Resources
Your Small Business Internet Marketing Center
WebVisible provides online marketing products and services for small businesses and the organizations that support them. We make it easy for local businesses to establish a strong Internet presence where potential customers are searching. Leveraging the power of the Internet, our fully managed programs generate new business opportunity!
We encourage you to utilize the information and resources on this page and learn why analyst firm eMarketer calls search marketing the "ultimate online acquisition tool."
Research
Since search advertising began to take off nearly 10 years ago, consumer activity in seeking local products and services shifted from the Yellow Pages to the Web. Thus, small, local businesses that typically relied on traditional advertising to generate business were forced to reallocate some of their advertising dollars to online advertising, including search. Request now!
For small businesses, getting solid results from a marketing investment is critical. However, this Nielsen Online survey of 4,000 Internet users reveals that local businesses and online consumers too often fail to connect. The study provides valuable insight for local businesses that want to better understand online consumer behavior in order to maximize the return on their marketing spend. Download now!
Today’s consumers want to be in control. They are inundated with advertising messages and often turn to the Internet and search engines as an alternative to the unsolicited advertisements that litter their mailboxes and doorsteps. In today’s Web 2.0 advertising landscape, consumers use search engines to research, review, and more closely interact with advertising and the businesses represented by it. Download now!
In 2000, keyword-based advertising changed the Internet marketing industry forever. Leading search engines Yahoo! and Google developed advertising programs enabling businesses to create short, text-based ads and bid on keywords relevant to their business in an auction-style environment. Download now!
The modern small business marketer has an enormous challenge to produce advertising that is where consumers are looking at the time they are looking for it. There is an endless variety of advertising options available, but each requires a significant effort to make it effective with a reasonable return on investment. Download now!
Other Resources
If you’re interested in learning more about online marketing and leveraging the Internet to generate more business opportunity, there are a number of resources. Here are some to consider:
- SearchEngineWatch.com
Tips and information about searching the Web, analysis of the search engine industry, and help for Web site owners trying to improve their ability to be found on search engines. - Official Google Blog
Google insights into product and technology news and culture. - Media Post
Home on the Web for media, marketing, and advertising professionals. - Searchblog
Thoughts on the intersection of search, media, technology, and more. - Screenwerk
Greg Sterling’s Thoughts on Online and Offline Media. - LocalOnliner
Local advertising is "verticalizing" and almost 1/4 of all interactive advertising will come from verticals and classifieds by 2012. - SearchEngineLand
News and information site covering search engine marketing, searching issues and the search engine industry. - Search Engine Guide
The small business guide to search marketing. - Online Marketing Blog
Internet marketing blog on the intersection of digital PR, social media, and search engine marketing. - Local SEO Guide
Local search optimization, small business marketing, and search engine optimization strategy. - Yahoo Search Blog
A look inside the world of search from the people at Yahoo! - eMarketer
eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics.
