Award Winning Geneva Technology Platform™
WebVisible’s Geneva Technology Platform™ enables our partners and local business customers to select from a myriad of online advertising, tracking and reporting solutions.
The composite product is whatever combination of technology and services the advertiser or partner selects. Bundled together, the product is assigned a SKU and Geneva’s intelligent workflow builds, deploys and manages the resulting online marketing solution for the local business advertiser.
Named Internet Product of the Year by the American Electronics Association (AeA), Geneva then automates the manual processes of inventory management, campaign creation, media buying, data aggregation, and campaign optimization. It contains a powerful optimizer – a rules-based campaign management algorithm that continuously learns and improves the placement and results of our clients’ advertisements.
By aggregating performance data from keywords, ad copy, and the overall online advertising universe, the software continuously makes individual campaign enhancements for our advertisers across a myriad of networks ─ whether in search engine results, on cell phones, Web sites, blogs, or anywhere that an interactive ad can be viewed.
This highly scalable technology platform is recommended by Google to its AdWords Authorized Resellers™ to fulfill search marketing campaigns for their local and national advertisers.
Unmatched Scalability
The power behind a global network of partners and managing hundreds of thousands of local online advertising campaigns, Geneva:
- Manages more than 1.5 billion advertising keyword combinations daily
- Has supported more than 100,000 advertisers across 14 countries
- Serves more than 3,000 merchant verticals
- Offers more than 1,000 product SKUs
- Supports multiple languages and currencies
The Hub Connecting Fragmented Internet Applications
Interactive marketing today is a fragmented discipline with a huge myriad of vendors. Geneva has emerged as a hub, tying together a multitude of previously isolated silos of data through a common, centralized platform. A ‘master aggregator,’ Geneva integrates performance data/analytics; SFA/SAP/CRM (Siebel, SF.com, Oracle, AMDOCS); ERP (accounting/financial systems); media properties (video, location based ads); and sites to monetize (IYP, destination sites, etc.), better managing the interactive marketing process. Services Geneva offers include order entry, optimization/aggregation, analytics, campaign management, media provider, ad/creative and reporting.
Powerful, Standards-based Technology
Geneva Technology Platform™ is an “always on” active campaign management system. Built on an open architecture it integrates with systems built on Java, C++, Ruby, PHP, etc. Capable of leveraging a federated database design, queries can be divided between multiple and separate database servers leveraging SQL server.
