WebVisible Enterprise FAQ

Introduction

• What does WebVisible Enterprise do?

  WebVisible Enterprise analyzes your campaigns' goals and performance data and recommends changes to improve their performance and better align them with your advertising objectives. WebVisible Enterprise can automatically make all recommended changes for you (helping to save time), or you can implement specific recommendations via your ad network accounts – it's up to you!

• Will WebVisible Enterprise manage my bids automatically?

  Yes! Once you've completed the Account Setup process and provided us with your ad network account information, WebVisible Enterprise can update your bids in two ways:
  

  • You can choose the auto-pilot feature, which will automatically implement Google AdWords and Yahoo! Marketing Solutions bidding recommendations as soon as they're available.
  • Alternatively, you can implement specific recommendations by selecting Do It! Link.

  To enable the auto-pilot feature, go to Settings>Manage Initiatives and select the Initiative you'd like to automate. Two tabs will appear: Contents and Settings. Choose the Settings tab and select “Yes, enable bid auto-pilot.” Be sure to save your changes. For your convenience, the “Save Changes” link is located at both the top and bottom of the Initiatives column on the right-hand side of the page.

• How is WebVisible Enterprise organized?

  WebVisible Enterprise is divided into four sections: Manage, Tools, Reports, and Settings.

  • Manage: There are three different areas in this section. The Dashboard offers a snapshot of all your Initiatives and shows how they're performing against the goals you've set. The Recommendations page displays a prioritized list of changes to improve your campaign's performance. Go to Ad Optimization to learn which Ad Groups are contributing to your campaign goals.
  • Tools: WebVisible Enterprise offers dynamic tools including the Campaign Converter, Competitive Landscape, Keyword Finder, and Top Keywords to further improve campaign performance.
  • Reports: Here, you can create reports to monitor what's going on in your accounts and/or the accounts of your clients.
  • Settings: There are three different areas in this section. Manage Initiatives allows you to edit and create new Initiatives. Ad Network is where you can add or update your Google AdWords and Yahoo! Search Marketing login information. Go to Profile to update your billing information; tell us if you would like to participate in customer surveys and new feature testing programs; and indicate whether you would like to receive weekly WebVisible Enterprise Enhancement Notifications.

• How soon will WebVisible Enterprise recognize changes made to my Google or Yahoo! accounts?

  Updates made to your ad network accounts will be reflected the following day. New ad campaigns will be reflected once you've assigned them to an Initiative.
  Note: Any changes to your ad network accounts will be overwritten by those made by WebVisible Enterprise.

• Does WebVisible Enterprise work on all browsers and operating systems?

  At this time, WebVisible Enterprise has been tested for Firefox 1.5 and above and Internet Explorer 6 and above (both for PC and Mac). Support for additional versions and browsers will be available in the near future.

• Does WebVisible Enterprise work on all Ad Networks?

  Currently, WebVisible Enterprise works with Google AdWords and Yahoo! Search Marketing Panama campaigns. Support for Bing and Ask will be available in the near future.