Franchises

Franchisee Benefits

As the owner of a local franchise, you have a lot to keep you busy. Advertising on the Internet is the #1 resource for consumers looking for services like yours, but do you have the time to design, maintain, evaluate and optimize a comprehensive search marketing program?

Sign up for FranchiseVisible and let WebVisible do all the work! You collect the leads and convert the customers.

• Get Leads – Most Internet users research online and purchase offline from local businesses. Make sure they find you!
• Be Competitive Online – Compete effectively, regardless of size.
• Save Time – Focus on running your business while we bring you customer opportunity.

Franchisor Benefits

FranchiseVisible assists entrepreneurs seeking franchises within available territories. It offers affordable, custom Internet marketing campaigns for individual operators, leveraging the franchisee’s brand and reflecting the local nature of the entrepreneur’s business. FranchiseVisible makes the whole franchise system more effective and more valuable.

• More Qualified Leads - Performance-driven online advertising solutions foster robust growth.
• Increased Franchisee Value - Enhances the value franchisees receive (benefits, services, education), increasing franchisee retention.
• Attract New Franchisees - “Buzz” factor provided through support that may not be available through other franchisors.
• Align with Franchisor’s Mission - Helps franchisor become tech-savvy and solution-oriented to meet the #1 need expressed by franchisees, i.e., how you can help them find more customers and grow their business.
• Advertising Expertise - Editorial staff produces, manages and optimizes the campaign, ads, geo-targeting, and keywords, giving clients qualified traffic.
• Metrics - Traffic and click-through success rate reports aggregated through simple online dashboard.
• Dedicated, Ongoing Support

Franchisology

FranchiseVisible takes great care to partner with enterprises, listening to your specific needs. With the rapid pace of change occurring online, we know what works, what makes sense today and what you may want to consider in the future. Our consultative process ensures that you deploy the best program that will work for you to recruit new franchisees and for your franchisees to gain new customers in their local markets.

Understand Your Business

To best represent your franchise online, we learn about your business, your best prospects/customers, and the offering you wish to feature. With that, we tap into the successful experiences we have had with similar enterprises around the world. After all, the Internet is a global medium and your business may have application in other countries!

Determine Your Goals

Once we understand your business, we discuss your specific business goals. Do you have the capacity for a lot of new business? What are your near-term and long-term business goals? We align any work we do with your objectives.

Recommend Custom Solution

We create a customized solution for every client, designed to achieve their goals, within their timeline and budget. The solution options include the number of campaigns, duration of campaigns, types of media, target markets, target customers, landing pages, and conversion tracking. With FranchiseVisible, you get the benefits of a world-class, full-service agency, award-winning technology. Our solutions will fit within your budget.

Create Your Campaign(s)

After determining your solution, we plan and create your campaign(s). Our creative development team utilizes their extensive knowledge and experience, taking the content that you provide and integrating it into our platform to launch your new pipeline to new prospects or customers.

Access New Potential Customers

Once your campaign is launched, you gain access to the millions of people searching online for opportunities like yours. We make sure they find you when and where they are looking and direct the highest potential ones directly to you. Unlike third party portals that may display your franchise and those that compete with you, FranchiseVisible responses are exclusive to your business.

Test and Measure Your Results

With online advertising, testing and measurement are keys to success. While we have proven strategies that get results, we learn something from every single campaign we manage. We will implement strategies, measure them, and make incremental improvements over time. We analyze dozens of different details about your campaign and use the data to maximize performance.

Change to Improve Performance

The Internet is a very dynamic place and changes are necessary for long-term success. Consumers and businesses are evolving, and your advertising must evolve with them. We use the data we collect on your campaigns to make ongoing improvements and uncover additional opportunities for your business online.

Help Your Business Grow

Our goal is to help you grow your business at both levels: franchisor and franchisee. Your online marketing should be an investment in your business, not an expense. As you grow, our partnership should grow as well. We take great pride in the longstanding partnerships we have with our clients. Running a business is a lot of work, but fortunately, your online marketing efforts don't need to be.

Specials

• What is FranchiseVisible?

  FranchiseVisible is an innovative, full-service program, designed to address one of the most challenging issues raised by all businesses ─ how to make the Internet work for their business. FranchiseVisible provides a comprehensive program that starts with understanding your goals, educating you about how everything works, offering options for your budget and creating a customized campaign to effectively market your business online.

  FranchiseVisible is a personalized Internet marketing strategy for your business to drive qualified, targeted leads, giving you the opportunity to gain significant new customers through search engines like Google, Yahoo!, Bing, AOL, and Ask.

• I only want people from a specific geographic area to click on the ads. Can you do that?

  Yes. We can target your campaign to the cities or region based on the searcher Internet Protocol (IP) address. FranchiseVisible takes the extra steps of using local geographic terms in your keywords and ad (e.g. Burlington auto repair). This matches the search engine user’s search query with where your business is located or focused. Thus, the search engine user will only see and click on your ad when he or she truly is interested in your business. This has a unique application for legacy franchisors that may be at “build-out” stage, only looking for specific markets, or for franchisors that have area developer programs integrated into their systems.

• Do I need to write my own keywords?

  No. While suggestions for specific keywords that you feel are important to be included with your campaign are welcomed, coming up with specific keywords is neither necessary nor encouraged. With this program, you have purchased a turnkey service that is managed by professionals experienced and certified in search engine marketing and trained to identify and select the best keywords to drive potential customers to the your Web site. You gain the benefit of years' experience and the history of hundreds or thousands of similar businesses to yours around the country and the world.

• How are the keywords determined?

  Our team of professional editors and copywriters goes through a comprehensive review of each client’s Web site and employs proprietary tools to create a custom strategy and discern the best keywords possible to drive qualified prospects searching for just the right opportunity to your Web site.

• How can I ensure that prospects will move forward toward becoming a franchisee, or buy from my existing franchisees?

  The phenomenon that transforms a consumer seeking information into a buyer is called conversion. Conversion rates vary depending on the business you are in and the products and services that you offer. However, you can control the biggest piece of the equation – your Web site. WebVisible offers franchisees Landing Pages specifically designed to convert visitors into customers.

• How do I know if this is working?

  FranchiseVisible offers comprehensive reports and 24x7 access to an online dashboard, where you can view the ongoing progress and optimization of your campaign(s), including how you are doing, where your most interested potential prospects are coming from. Then, you can begin calculating a return on your investment. You can also interact with your campaign and suggest changes that you think may help you perform even better ─ we always welcome feedback and want to represent you online as accurately as possible. Because many conversions occur via the telephone and through ancillary means, it is not always possible to track every transaction that occurs as a result of your FranchiseVisible campaign. After the years of experience and tens of thousands of campaigns we have completed, we can provide you estimated values to help you understand "how you are doing.”

• Why is FranchiseVisible better than other services?

  
  With FranchiseVisible, you get the benefits of an award-winning software and services company with experience managing Internet marketing campaigns for more than 100,000 small businesses. Our platform and experience enable us to deliver the maximum value to a business for a sensible budget. Three unique factors that businesses appreciate from our services:

  • Consistent performance
  • Proven results
  • Transparency in reporting

  We make it effective and efficient for you as a business owner to advertise online, when you would otherwise have to learn it yourself or do nothing at all (enabling your competitors to gain access to your potential customers!). We believe in long-term education and partnerships with our clients. We work hand-in-hand to help you achieve your goals.