Search Engine Marketing

How It Works

When someone performs a search, the engine returns a page of results. In this Search Engine Results Page (SERP), there are:

• Organic listings on the left
• Sponsored listings on the top and right

Organic listings are free. But, search engine algorithms that determine SERP rankings are complex and ever-changing – making it very difficult (and often times quite expensive) to secure or maintain a good position.

Sponsored links are sold in an auction-based environment. An advertiser determines “keywords” that best describe the business, product or service – ideally those that an Internet searcher would be likely to use. The advertiser then determines a budget and bid price for each of the keywords (amount you are willing to pay for someone clicking on the ad). Based on factors including bid price, keyword competitiveness, and relevance compared to the ad and destination page content, the ad may appear in the SERP. When a searcher clicks on the ad, the advertiser is charged the bid price.

SEM Benefits

Be Where People are Looking

Search engines are now the #1 source for people looking for a local product or service – ahead of yellow pages, newspapers, and even Internet yellow pages. If you’re not there, surely your competitors will be!

Only Pay for Real Opportunity

With search engine advertising, your message is displayed in front of interested searchers, helping to build your brand and re-enforce your offering. But, unlike print or display advertising, you only pay for those potential customers that show an interest and take action by clicking on your ad.

Equal the Playing Field

Trying to compete with larger organizations that have bigger budgets and larger Web sites in organic search results can be expensive and futile. But with a carefully crafted and managed search advertising campaign and a quality Landing Page, you can rank as high, or even higher on the search engines!

Highly Measurable

By its very nature, search engine marketing is inherently quantifiable. Easily measure your success and return on investment. Track exactly how many people saw your ad, how many visited your Web site, how many called your number, and more!

Locally Targeted

Nearly 80 percent of consumers report having used the Internet to research a product or service then purchased offline from a local business (Nielsen Online). With search marketing’s “geo-targeting” capability, you can make sure your online advertising message is seen by consumers in your immediate local area.

Predisposed Buyers

Reach people actively searching for products and services just like yours! And it’s not just about online commerce! For every $1.00 spent online, Internet research influences $2.56 in offline purchases, and that figure will grow to $4.68 by 2012. (ROI Research, 2006)

Predictable Results

With search engine marketing you can budget your spend to receive a steady flow of leads, enabling you to predict (based on your conversion rate) a certain number of new monthly customers or sales. And you can increase, or decrease, the number of incoming leads at any time.

Easily Customizable

Search engine advertisements can be instantly changed and uploaded to the ad network in order to reflect seasonal promotions, special offers, etc., aligning them with other marketing efforts. And you can run several different ads simultaneously, testing to see what works best.

Why WebVisible

We Make it Easy

Setting up a search engine ad can be simple. Running an effective campaign that gets you solid results (leads and customers!) is complex. But it doesn't have to be! WebVisible manages every aspect for you.

We Save You Time

There are things you should spend 40+ hours on when running your business. Internet marketing shouldn't be one of them. We get you customer opportunity. You get the time to convert them into customers.

We Put You Where People Are Looking

Search engines are the #1 place where people look. But not one engine owns all the traffic. We have the largest network of engines to get you the widest local audience possible.

We Bring You Customers

It all comes down to results. We get you exposure. You only pay for interested inquiries. We guarantee traffic to your Landing Page. And we get you leads which you can turn into business.

We Help Convert Leads to Customers

Visitors to your Web site are great. But if they are just visitors, it’s just traffic. You need visitors to take action. Our Landing Pages drive actionable leads and provide tracking to show they are working.

We Are the Leaders

WebVisible has been the leader in local interactive marketing solutions for small and mid-sized business since 2001, helping more than 100,000 businesses globally create effective Internet marketing campaigns.

We Support You

Our team of Google AdWords and Yahoo! certified professionals ensures your campaigns are effective and performing at maximum efficiency. Customer support is available online and by phone.

We Have Unparalleled Technology

Named Internet Product of the Year by the AeA, our technology platform powers the online offerings of names like Intuit, AT&T, British Telecom, European Directories, and The New York Times Company.

We Have Programs to Fit Your Needs

Whatever your goals, whether it’s a certain number of guaranteed monthly visitors or a more advanced conversion-based approach, we have your solution – and at prices to fit any budget.

We Can Boost Your Organic Rankings

As a Yahoo! Search Submit Pro Certified Ambassador, we can work directly with Yahoo! to ensure the pages on your Web site are updated and fully indexed with the engine to boost your exposure.